AWAKEN, HEAL, EVOLVE.
Floral Alchemy Joel Aleixo is now AlkhemyLab by Joel Aleixo.
A new brand. The same essence. The same purpose.
AlkhemyLab by Joel Aleixo.
Alchemy for the world.
A new brand. The same essence. The same purpose.
AlkhemyLab by Joel Aleixo.
Alchemy for the world.
With this goal and purpose in mind, we created the social media for AlkhemyLab.
We began the transition process at the end of December, and started posting for the new brand shortly after.
We began the transition process at the end of December, and started posting for the new brand shortly after.
The goal was to bring a photographic language with a strong focus on nature, light, flowers, gemstones, minerals—everything that could reference the ancient art of Alchemy, now in modern times.
Throughout this project, several institutional contents were created, as well as posts for product sales, healthy lifestyle tips, and calls to the new website.
Throughout this project, several institutional contents were created, as well as posts for product sales, healthy lifestyle tips, and calls to the new website.
Social Media AlkhemyLab By Joel Aleixo
Creative Art Director: Lucas Miguel Mateos
Creative Copywriter: Silvana Tonello
Creative Copywriter: Silvana Tonello
