The FIFA Club World Cup is the new major global tournament, bringing together 32 clubs from every continent. It’s a world-class stage. For BetMGM, it’s the perfect moment to show that our Bracket Challenge can be just as thrilling as the game itself.
KEY BENEFIT TO HIGHLIGHT
Up to R$300.000 in cash prizes!
Throughout the tournament, fans get fresh chances to make their picks and go for the BetMGM Bracket Jackpot.
Up to R$300.000 in cash prizes!
Throughout the tournament, fans get fresh chances to make their picks and go for the BetMGM Bracket Jackpot.
THE SOLUTION
Refreshing the tone and visual identity to boost visibility and keep our player base active on the platform, even with flashier promos out there competing for attention.
Refreshing the tone and visual identity to boost visibility and keep our player base active on the platform, even with flashier promos out there competing for attention.
And that’s how we landed on the tagline:
BOLÃO BETMGM: O CAMINHO DA TAÇA
Só quem palpita como um rei chega ao topo.
BOLÃO BETMGM: O CAMINHO DA TAÇA
Só quem palpita como um rei chega ao topo.
Bolão BetMGM - O Caminho da Taca
Creative Art Director: Lucas Miguel Mateos
Creative Designers: Marina Menezio and Gustavo Marques
Copywriters: Diandra Arbia and Fernando Mello
Marketing Planner: Ana Laura Granato
Marketing Managers: Tamara Ribeiro and Igor Pinheiro
Head of Branding: Loreta Caporrino
Creative Art Director: Lucas Miguel Mateos
Creative Designers: Marina Menezio and Gustavo Marques
Copywriters: Diandra Arbia and Fernando Mello
Marketing Planner: Ana Laura Granato
Marketing Managers: Tamara Ribeiro and Igor Pinheiro
Head of Branding: Loreta Caporrino
