Welcome to Lanistar, your premier sports betting and entertainment platform! Our mission is to deliver an exhilarating and unforgettable experience to bettors, packed with fun and winning opportunities.
Lanistar is a brand under the Nexus group, recently regulated in Brazil as a conglomerate of betting houses and other fintechs. Originally established in the financial sector as a financial institution, Lanistar has now emerged as the group's newest launch, fully focused on sports betting.
With that in mind, the challenge of rebranding was defined through three key solutions identified after a detailed benchmark of some of Brazil’s leading betting platforms, including Betano, EstrelaBet, and Esportes da Sorte.
Solution 1 – Aesthetics inspired by the sports universe, with references like Nike and ESPN:
Use of vibrant colors and bold typography that reflect the dynamics of sports competitions.
Use of vibrant colors and bold typography that reflect the dynamics of sports competitions.
Solution 2 – Bold and energetic language:
Striking graphic elements that evoke movement, intensity, and victory.
Striking graphic elements that evoke movement, intensity, and victory.
Solution 3 – Versatility across formats:
A visual identity adaptable to different formats and platforms, ensuring consistency and flexibility.
And to bring an even stronger market differentiator, we’ll incorporate AI-generated illustrations in a GTA-style to represent football players—whether from professional teams or stock images. This approach creates a more engaging connection with the audience and adds a playful, immersive visual language.
A visual identity adaptable to different formats and platforms, ensuring consistency and flexibility.
And to bring an even stronger market differentiator, we’ll incorporate AI-generated illustrations in a GTA-style to represent football players—whether from professional teams or stock images. This approach creates a more engaging connection with the audience and adds a playful, immersive visual language.
Creative Art Director: Lucas Miguel Mateos
Creative Coordinator: Lucas Miguel Mateos
Creative Copywriter: Lucas Miguel Mateos
Creative Designers: Rafael Alkmim, Rafael Aléssio, Vivian Cerri and Roana Muller
Creative Manager: Andrea Naomi
Head of Branding: Lucas Ferreira
Creative Coordinator: Lucas Miguel Mateos
Creative Copywriter: Lucas Miguel Mateos
Creative Designers: Rafael Alkmim, Rafael Aléssio, Vivian Cerri and Roana Muller
Creative Manager: Andrea Naomi
Head of Branding: Lucas Ferreira
