EstrelaBet is a sports betting platform dedicated to bringing entertainment and fun everywhere. In partnership with Globo, the brand kickstarted the sponsorship of the broadcaster's new musical reality show, Estrela da Casa.
In this scenario, a great challenge emerged: to launch, alongside the reality show, a 360 campaign capable of breaking through the program’s boundaries. Thus, the Se tem Hit, tem Estrela campaign was born.
The possibilities are promising for a successful nationwide campaign. The odds are in EstrelaBet's favor—it’s going to be a hit!
The possibilities are promising for a successful nationwide campaign. The odds are in EstrelaBet's favor—it’s going to be a hit!
CONCEPT
What is a Hit to you?
A hit is a word associated with the music world and a term that became popularly known to express success, accuracy, and popularity.
It’s what's on everyone's lips—it's being ESTRELABET! Every bet is a new hit in the house that is the STAR of entertainment.
A hit is a word associated with the music world and a term that became popularly known to express success, accuracy, and popularity.
It’s what's on everyone's lips—it's being ESTRELABET! Every bet is a new hit in the house that is the STAR of entertainment.
JINGLE
The entire campaign concept was also designed to include a jingle that would stick in people's minds and encourage our players to take action.
Lyrics:
Aqui o brilho não para, aqui tu brilha todo dia
O brilho não para, aqui tu brilha todo dia
Lyrics:
Aqui o brilho não para, aqui tu brilha todo dia
O brilho não para, aqui tu brilha todo dia
É só cadastrar pra dar o seu Hit
Pegar o seu bônus e fazer seu palpite
Pegar o seu bônus e fazer seu palpite
EstrelaBet é o Hit
Se tem Hit, tem Estrela
EstrelaBet é o Hit
EstrelaBet é o Hit
É só cadastrar E fazer o teu palpite
Se tem Hit, tem Estrela
EstrelaBet é o Hit
EstrelaBet é o Hit
Se Tem Hit, tem Estrela
EstrelaBet
EstrelaBet
advertising film
With the jingle released, it was time to develop a film for the branding campaign to take EstrelaBet’s voice to a national level.
keyvisual
Given the entire campaign context, the chosen creative reference was popular music festivals, like Lollapalooza, using the style of "glued-paper" street posters.
characters
To reinforce and permeate the campaign’s extensions, with the help of illustrator Luis Fernando (Lufe), we created some characters:
"se tem hit, tem estrela"
creative Art Directors: Lucas Miguel Mateos and Luiz Teixeira
creative Copywriters: Rafael Costa Soares and Letícia Borges
Motion Designers: Marcos Ribeiro, Igor Norberto, and José Patrício Tomaz de Vasconcelos
Video Supervisor: Raphael Campos
Creative Coordinator: Thais Brazil
Creative Manager: Tamara Ribeiro
studio: Sugarcane
Illustration: Lufe Santos
creative Copywriters: Rafael Costa Soares and Letícia Borges
Motion Designers: Marcos Ribeiro, Igor Norberto, and José Patrício Tomaz de Vasconcelos
Video Supervisor: Raphael Campos
Creative Coordinator: Thais Brazil
Creative Manager: Tamara Ribeiro
studio: Sugarcane
Illustration: Lufe Santos
