As a well-known and established brand in both the Brazilian and global markets, Arno decided to create a launch campaign for the Arno Power Max Blender and Arno Power Autolock Blender. The campaign was divided into two flights:
Flight 1 – Red Blender
Flight 2 – Black Blender + Autolock
The main challenge was to highlight the product features in a 15-second film, while valuing the aesthetics and target audience of Arno: a young couple who views cooking as a unique moment, and an established family that cherishes time spent together.
Flight 2 – Black Blender + Autolock
The main challenge was to highlight the product features in a 15-second film, while valuing the aesthetics and target audience of Arno: a young couple who views cooking as a unique moment, and an established family that cherishes time spent together.
FLIGHT 1 - FILm 1 - Couple
FLIGHT 1 - film 2 - FAmily
FLIGHT 2 - FILM 1 - Couple
FLIGHT 2 - FILM 2 - family
"Arno Power Max – The Most Powerful for Perfect Results"
Creative Art Directors: Lucas Miguel Mateos, Gabriel Augusto, and Gabriel Carvalho
creative Copywriters: Rafael Costa Soares, Lucca de Nizzo, and Marcus Perrone
studio: Wolf Wolf
film Director: Jay Sassini
Creative Director: Claudio Villa
CCO: Daniel Groove
creative Copywriters: Rafael Costa Soares, Lucca de Nizzo, and Marcus Perrone
studio: Wolf Wolf
film Director: Jay Sassini
Creative Director: Claudio Villa
CCO: Daniel Groove
